Video Mapping topics
July 16th, 2015 by Olga
The basis of video mapping is a "white surface" and the limit is only in creativity. Video mapping has proved to be a very versatile way of communicating and has gained increasing importance, as brands realize that communicating through visual content allows the audience to be captivated with sensory experiences that make information more receptive and memorable. More and more, brands are resorting to infrastructures and technologies that make their event unique – and this is where video mapping comes in, with the mission of 'painting' these same structures/stages with messages that brands want to convey. Analyzing, for example, the YouTube channel of some brands such as Nokia, Ralph Lauren, or Samsung, which have been using video mapping to promote themselves, we see that these videos are the ones with higher positions and visualizations. This proves that these actions have a great impact on the public.