Video Mapping topics
September 16th, 2021 by Olga by Olga
Projection mapping techniques provide a more engaging experience with the brand’s events. Through visual stimulation, using lighting technology on multiple surfaces or objects, you can easily feel an immersive sensation, as if guests are part of the brand’s environment. The purpose of using projection mapping in events is to provide all attendees with an interactive experience. Looking into the marketing brand’s benefits, these projection mapping events usually result in a memorable event, sharable on social media, leading to brand awareness and then ROI (Return On Investment). Technically speaking, there are many approaches to projection mapping for events. But how should you decide which one is more suitable for each event? Here’s what you should do in the first place consider: What’s the investment available How large is the place hosting this event What’s the key message How soon is this event And then the projection mapping studio decides what type of content and how it should be displayed. For instance, should it be 2D or 3D projection? Usually, a full-scale 3D projection is more aesthetically pleasing, though, expensive. Sometimes a 2D projection on a flat surface can be as engaging and impressive, it will always depend on the type of event, content, and place. On this page, you can find some of our projection mapping projects in the last few years.
July 16th, 2015 by Olga
The basis of video mapping is a "white surface" and the limit is only in creativity. Video mapping has proved to be a very versatile way of communicating and has gained increasing importance, as brands realize that communicating through visual content allows the audience to be captivated with sensory experiences that make information more receptive and memorable. More and more, brands are resorting to infrastructures and technologies that make their event unique – and this is where video mapping comes in, with the mission of 'painting' these same structures/stages with messages that brands want to convey. Analyzing, for example, the YouTube channel of some brands such as Nokia, Ralph Lauren, or Samsung, which have been using video mapping to promote themselves, we see that these videos are the ones with higher positions and visualizations. This proves that these actions have a great impact on the public.