HIP HOP TIL INFINITY

Running from August 2nd to September 17th, 2023 at New York’s Hall des Lumières, OLGA was nothing short of honored to collaborate on the creation of Hip Hop Til Infinity with SUPERBIEN.

This landmark show brought visitors through hip hop’s different eras and areas in the 30,000 square foot historical space, and was an effort to recontextualize how culture and music are perceived as well as a non-traditional approach to highlighting the genre’s development.

Produced by Mass Appeal, SUPERBIEN provided visual graphics and animation, from the skate parks to the clubs where it all started, developed and takes place today.

Images included feature shots by hip hop photographer Joe Conzo, and rare archival footage. Five decades after DJ Kool Herc’s party in the Bronx, this immersive exhibition allowed visitors to experience the genesis of their favorite songs, and witness the evolution of the revolutionary genre in a radical new way.

An immense thank you to Mass Appeal and SUPERBIEN for bringing us on board for this totally unparalleled, historical and expansive project!

CREDITS
CLIENT- Mass Appeal
CREATIVE DIRECTION- Superbien
VENUE- Hall des Lumières
CREATIVE DIRECTOR- Jérémy Cormier
PROJECT DIRECTOR & PRODUCER- Marie Flageul
PROJECT MANAGERS- Pauline Simard & Gaïa Jouan
LEAD MOTION- Joshua Catalano
ARTISTIC DIRECTOR- Joshua Catalano & Mateo Mounier
ART DIRECTOR- Grant Mcgrath
MOTION DESIGNERS- Clément Boghossian, Arnaldo Monaco, Martin Bouffange, Romain Rio, Sophie Lambert, Loic Gauci, Hugo Tomasi, Raphael Pazoumian, Maxime Girault & Lyès Bouhadjila
ARCHIVAL MANAGEMENT- Gaïa Jouan, Siloé Hermile & Pauline Simard
TECHNICAL DIRECTION- Baptiste Lassaigne
REAL-TIME DESIGNERS- Maxime Girault & Clément Boghossian
CAPTATION & MAKING OF- Alexandre Ayers
VIDEO EDITING- Chiara Collin D'Augelli
PHOTOGRAPHY- Charles Roussel
MUSIC- DJ Clark Kent
NARRATION- Mad Skillz
BASEMENT SHOW- Olga Studios Dedicated to the Art of DJs
IT- Pierre Masserann & Arthur Georget