RTP Play — NOS Alive '24
Caixa Mágica (Magic Box)
Production and development of anamorphic 3D visual content for RTP Play’s brand activation at the NOS Alive 2024 music festival. Centered around the "Magic Box" concept, the project required creating dynamic loops and forced-perspective animations tailored for a large-format, multi-angle LED screen installation, designed to simulate an immersive, three-dimensional digital box.
VISUAL NARRATIVE
The visual pipeline was engineered to transition seamlessly between diverse thematic narratives, with each sequence exploring a distinct creative concept. These loops included high-density abstract particle systems, complex cloth simulations, technical interfaces, and organic fluid dynamics.
TECHNICAL HIGHLIGHTS
The technical execution focused on optimizing particle systems and fluid dynamics for large-scale outdoor displays, complemented by the development of high-impact shaders and lighting environments engineered to maintain strict color accuracy and contrast under festival night-lighting conditions. Furthermore, all content was tailored to the physical structure’s geometry, ensuring precise perspective alignment and scale.
CREDITS
Client: RTP Play
Agency: Desafio Global
Event: NOS Alive '24
Production Studio: Olga Studio
Producer: Inês Decq Motta (OS)
Director and Animation: Ivo Peralta (OS) and Filipa Falcão (OS)
3D Design: Ivo Peralta (OS), Filipa Falcão (OS), Ivan Silva (OS) and Adrian Rotaru (OS)
Agency: Desafio Global
Event: NOS Alive '24
Production Studio: Olga Studio
Producer: Inês Decq Motta (OS)
Director and Animation: Ivo Peralta (OS) and Filipa Falcão (OS)
3D Design: Ivo Peralta (OS), Filipa Falcão (OS), Ivan Silva (OS) and Adrian Rotaru (OS)