IQOS ILUMA i
Event of the new IQOS ILUMA i (Mid and One)
We developed the art direction and 3D audiovisual content for the national launch of the IQOS ILUMA i at the MH Atlântico Hotel in Peniche, Portugal. We transformed the auditorium into an immersive experience through custom-made visuals and sound design tailored for a three-LED screen scenography.
TIMELINE
We produced the 4-minute opening video, divided into two precise moments. The first 3 minutes feature abstract visuals synchronized with the dancers' choreography and stage lighting. The final minute focuses exclusively on high-impact product shots for the official device reveal.
TECHNICAL DETAILS
The technical work centered entirely on animation, texturing, lighting, and high-fidelity rendering. The sole focus was to guarantee the product's premium aesthetics and detail, ensuring maximum visual impact and realism on large-scale screens.
CREDITS
Client: IQOS
Agency: Multilem
Production Studio: Olga Studio
Producer: Inês Decq Motta (OS)
Director and Animation: Ivo Peralta (OS) and Filipa Falcão (OS)
3D Design: Ivo Peralta (OS), Filipa Falcão (OS) and Adrian Rotaru (OS)
Sound and Music: Ivo Peralta (OS)
Agency: Multilem
Production Studio: Olga Studio
Producer: Inês Decq Motta (OS)
Director and Animation: Ivo Peralta (OS) and Filipa Falcão (OS)
3D Design: Ivo Peralta (OS), Filipa Falcão (OS) and Adrian Rotaru (OS)
Sound and Music: Ivo Peralta (OS)