FOX TO STAR Rebranding

For this groundbreaking rebranding project, we meticulously crafted seven unique toolkits for each STAR channel (STAR Channel, STAR Life, STAR Crime, STAR Movies, STAR Comedy, STAR Mundo, and STAR World) with over two thousand pieces, incorporating both dark and light mood variations to demonstrate versatility and adaptability. Each toolkit has its own color palette and gradient, ensuring consistency while celebrating the individuality of each channel.

The most challenging aspect of this project was transforming each variation of light movement into a color gradient to recreate a "shooting star". We did this in After Effects so it could be used by the editors of the STAR channels in Europe, the Middle East, and Africa (EMEA).

Explore each piece and each trail of light that now flows through the STAR channels.

This project was led by This is Pacifica in collaboration with The Walt Disney Company’s Portuguese creative team (in-house), who launched the project for Europe, the Middle East, and Africa.