EUROPALCO - BTL
SPATIAL IDENTITY & MOTION DESIGN
Europlaco established its presence at BTL (Better Tourism Lisbon), held at FIL Lisbon, with a stand dedicated to the tourism sector. Our role consisted of the comprehensive development of the digital visual content for the screens integrated into the space's physical structure. The primary objective was to create a high-impact, dynamic visual system capable of cutting through the pavilion's visual noise, instantly highlighting the brand and attracting the passing crowd.
VISUAL NARRATIVE
The visual concept focused on creating three-dimensional content engineered specifically for the screen's perspective. The animation uses 3D depth to create an optical illusion that extends Europlaco's physical space at FIL, breaking the flat surface of the screen to capture the attention of passersby.
TECHNICAL HIGHLIGHTS
Technically, the focus was calculating the 3D illusion to work from the stand's main approach point of view. We configured the cameras and geometric projection based on that specific diagonal perspective, ensuring the correct three-dimensional effect at that sweet spot, while accepting the natural anamorphic distortion when the screen is viewed from other angles in the pavilion.
CREDITS
Client: Europalco
Event: BTL - Better Tourism Lisbon
Production Studio: Olga Studio
Producer: Inês Decq Motta (OS)
Director and Animation: Ivo Peralta (OS) and Filipa Falcão (OS)
3D Design: Ivo Peralta (OS), Filipa Falcão (OS), Ivan Silva (OS) and Adrian Rotaru (OS)
Event: BTL - Better Tourism Lisbon
Production Studio: Olga Studio
Producer: Inês Decq Motta (OS)
Director and Animation: Ivo Peralta (OS) and Filipa Falcão (OS)
3D Design: Ivo Peralta (OS), Filipa Falcão (OS), Ivan Silva (OS) and Adrian Rotaru (OS)